Brilliant Earth Group, Inc. (Nasdaq: BRLT), a recognized leader in responsibly sourced fine jewelry, has strengthened its standing as a sustainability frontrunner. The company recently earned the #1 ranking in the 2025 AIDI Sustainable Jewelry Rankings, published by Association of Intelligent Diamond International. AIDI is an independent global organization focused on advancing standards for lab-grown diamonds and responsible jewelry.
Clear Wins Across Sustainability Categories
This year, Brilliant Earth delivered a standout performance. As a result, it captured multiple top honors:
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#1 Most Sustainable Jewelry Brand
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#1 Most Sustainable Engagement Ring Brand
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#1 Most Sustainable Colored Gem Mix Brand
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#2 Most Sustainable Men’s Jewelry Brand
In addition, the company ranked #6 in AIDI’s 2025 Global Sustainable Diamond Rankings. That list evaluates sustainability across the entire diamond value chain.
Two Decades of Focused Execution
For more than 20 years, Brilliant Earth has actively reshaped standards for responsible sourcing and transparency in the jewelry sector. Co-Founder and CEO Beth Gerstein underscored that commitment, pointing to validated net-zero targets, improved traceability, stronger health and safety standards, and expanded public reporting.
Rather than treating sustainability as a marketing angle, the company embeds it into daily operations. It integrates responsible practices into design, sourcing, merchandising, and customer engagement. Consequently, Brilliant Earth aligns closely with rising consumer demand for ethically produced goods while strengthening its competitive positioning.
Independent, Data-Driven Validation
AIDI bases its rankings on rigorous, independent research. The evaluation spans environmental impact, labor practices, supply chain transparency, circularity, and public reporting.
Brilliant Earth distinguished itself through:
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Ethical sourcing standards
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Repurposed precious metals
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Blockchain-enabled traceability
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Validated net-zero climate targets
Moreover, the company features traceable diamonds, responsibly sourced gemstones, and repurposed gold and silver across its collections. At the same time, it continues to invest in transparency and public sustainability disclosures. These efforts reinforce its credibility with both consumers and investors.
A Strategy Built on Measurable Progress
Brilliant Earth prioritizes execution over broad promises. Its key initiatives include:
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Expanding traceability across the supply chain
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Increasing the use of repurposed precious metals
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Advancing public sustainability reporting and third-party certifications
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Supporting community initiatives through the Brilliant Earth Foundation
Together, these initiatives strengthen the company’s sustainability profile. More importantly, they align with long-term global trends toward transparency, ethical sourcing, and corporate accountability.
Financial Discipline Supports the Thesis
Founded in 2005 and headquartered in San Francisco, Brilliant Earth operates 42 showrooms across the United States and serves customers in more than 50 countries. The company reported $422 million in net sales for 2024. In addition, it has delivered positive adjusted EBITDA every quarter since its 2021 IPO.
That financial consistency complements its sustainability leadership. As sustainability increasingly shapes purchasing decisions and capital allocation, Brilliant Earth stands well positioned to capture incremental demand and drive shareholder value.
Outlook
Sustainability now influences both consumer behavior and investor screening criteria. Brilliant Earth recognized that shift early—and acted decisively. By embedding measurable sustainability targets into its operating model, the company has created both brand differentiation and financial resilience. As a result, it enters the next growth phase with structural advantages in a competitive fine jewelry market.
ABOUT BRILLIANT EARTH
Founded in 2005, Brilliant Earth is a leader in responsibly sourced fine jewelry, offering engagement rings, wedding bands, and fine jewelry crafted with ethically sourced materials. The Company is committed to transparency, sustainability, and creating jewelry that reflects individuality, meaning, and lasting beauty.
Headquartered in San Francisco, Brilliant Earth operates 42 showrooms across the United States and has served customers in more than 50 countries worldwide. In 2024, the Company reported full-year net sales of $422 million and has reported positive adjusted EBITDA every quarter since its initial public offering in 2021.
For more information on Brilliant Earth’s sustainability commitments and goals, visit BrilliantEarth.com/mission.
ABOUT AIDI
The Association of Intelligent Diamond International (AIDI) is a global membership organization dedicated to advancing standards in the lab-grown diamond industry through research, certification, and advocacy. Its annual rankings evaluate sustainability performance across producers, processors, and retail brands.
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